Since Airbus, Delta, OneWeb, Sprint, and Airtel launched the Seamless Air Alliance in 2018, it has welcomed numerous airlines, airframers, telcos, satellite operators, and suppliers as members. The shared goal is to build inflight connectivity (IFC) standards that enhance the passenger experience by enabling mobile operators to extend their services into the cabin.
Several expert working groups within the organization address different challenges. For instance, Architecture and Interoperability explores opportunities for onboard equipment interoperability and interchangeability under the leadership of executives from Airbus and Boeing. Meanwhile, Hosted Platforms is building a framework for general-purpose IFC computing with open-standard software-defined functionality under Kontron's chairmanship.
A relatively new working group called the Airline Forum allows member airlines to collaborate on improving IFC experiences. This forum helps Seamless identify issues to tackle next. Alaska Airlines' Inflight Product & Experience Director David Scotland founded the Airline Forum in October 2022 and has been actively involved since joining. Among his accomplishments are developing the group's IFC Toolkit for measuring service quality and creating the Seamless Certified Service Quality program.