Westin Tempe avoids bankruptcy but offers controversial paid services

The practice of merchandising suite upgrades before arrival is somewhat understood but not favored by many members. According to Marriott’s policy, if you redeem a Nightly Upgrade Award and the room is available, they will provide it; however, this is not always true in practice. Availability is often based on forecasted demand – if there’s a chance they can still sell the room, they don’t offer it as an upgrade in advance.

Selling late check-out to elites who are entitled to free late check-out raises concerns about fairness. Additionally, pitching pre-arrival condom sales seems inappropriate for many guests' expectations.

Marriott CEO Jim Capuano once remarked, “When I die, they’ll put the net-rooms growth number on my tombstone.” This statement reflects Marriott's aggressive expansion strategy which may contribute to brand dilution as hotels take fees from any guest willing to pay extra charges.