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Ryanair proposes limiting airport alcohol sales to reduce disruptive passenger behavior

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Ryanair proposes limiting airport alcohol sales to reduce disruptive passenger behavior
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Ryanair, Europe's largest airline, transported over 180 million passengers last year. Known for its low fares and additional fees, the airline is now proposing a new policy aimed at reducing disruptive behavior on flights.

CEO Michael O’Leary has suggested that airports should limit passengers to two alcoholic drinks. "In the same way that you have to show your boarding pass when you go through Duty Free to buy cigarettes or alcohol, we believe you should show your boarding pass to buy an alcoholic drink at a bar at an airport, and you shouldn’t be served more than two alcoholic drinks, particularly when flights are delayed," O'Leary stated.

O'Leary argues that flight delays lead to increased alcohol consumption before boarding. However, Ryanair continues to sell alcohol onboard and has not indicated any plans to reduce these sales. This approach could potentially boost Ryanair's onboard alcohol sales by limiting competition from airport vendors.

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Ryanair's business model heavily relies on ancillary revenue rather than just ticket prices. The airline believes that restricting airport alcohol sales will drive more passengers to purchase beverages during their flights.

During the pandemic, incidents of disruptive behavior on flights spiked due to several factors including controversial mask mandates and the prohibition of onboard alcohol sales in some regions. As a result, many passengers consumed more alcohol at airports before boarding. Although such incidents have decreased significantly in recent times, Ryanair’s proposal aims to further mitigate these issues by controlling pre-flight drinking habits.

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