Quantcast

Virgin Atlantic introduces major changes in Flying Club loyalty program

Alaska Airlines flight attendants reject new contract, union says there's 'more work to do'
Elliott Investment To Push For 10 New Boardroom Directors At Southwest Airlines
Alaska Air Backs JetZero Blended-Wing Design
AI in Aviation Line Maintenance: A Strategic Response to Delays, Satisfaction, and Staffing Challenges
Air taxi service plans for 2026 Los Angeles launch at USC, SoFi and LAX
VistaJet Flight Brings Home Americans in Prisoner Swap
Air Canada Blames Paris Olympics On Decreased Profits
Delta passengers sue airline over refund refusals after CrowdStrike meltdown
Microsoft fires back at Delta after massive outage, says airline declined ‘repeated’ offers for help
Korean Air Confirms A Spacious Lounge Is Coming To The New Terminal One at New York JFK
VAS Aero Services to Acquire an Additional 17 Airbus A320 Airframes, Bringing to 23 the Total Number of A320s Slated for Teardown and Harvested Parts Redistribution
Delta CEO says CrowdStrike-Microsoft outage cost the airline $500 million
Boeing Reports $16.9 Billion In Revenue For 2nd Quarter With 5,400 Commercial Aircraft Backlog
United Airlines says flight attendant in Terrell Davis incident is no longer employed and NFL legend’s ‘no fly’ ban is lifted | CNN
Nepal Plane Crash Kills 18 After Takeoff - Airline Ratings
Southwest Airlines is getting rid of open seating | CNN Business
CrowdStrike Outage Caused 10% Spike in Air Charter
Aircraft Engine Maintenance and Repair to Peak in 2026, Worsening Capacity Shortage for Commercial Aviation, Says Bain & Company
Joby’s Electric Air Taxi Makes European Debut
The National Right to Work Legal Defense Foundation announces NLRB-scheduled vote to remove union officials
Families recount the horror of MH17 ten years on - Airline Ratings
777-9 Enters Certification Flight Testing - AVweb
Kompass Kapital Sets New Course with Airshare Investment
SATS, SIA Engineering Company and Changi Airport Group to Trial Autonomous Buses at Changi Airport
Qatar Airways Landing An A350 In Hamburg Makes A Powerful Statement - Airline Ratings
EBAA Backs Dassault's Sustainability Lawsuit against European Commission | AIN
American Airlines Now Lets You Earn And Spend Miles On Concerts And Events
Boeing agrees to plead guilty to defrauding the FAA but escapes punishment sought by victims’ families | CNN Business
IATA partners with Aviation Sustainability Forum to tackle cabin waste
Qatar Airways In Talks To Buy 20% Of Virgin Australia - Airline Ratings
Virgin Atlantic introduces major changes in Flying Club loyalty program
Research
Webp onngopyfoziptunwn51enz0x1uwe
Mimi Wright Social media manager | The Points Guy

Virgin Atlantic is set to introduce significant changes to its Flying Club loyalty program starting October 30. The changes, announced last month, will involve a shift to dynamic pricing and expanded redemption and points-earning opportunities. However, the full details are yet to be disclosed.

According to a press release from Virgin Atlantic, award seat prices will "vary in line with demand," meaning that flights in high demand may require more points. Despite not revealing the exact increased prices, Virgin Atlantic has assured that flights from the U.S. to Europe will begin at 6,000 Virgin points—claimed as the lowest for transatlantic flights to Europe.

The involvement of Delta Air Lines, which owns a 49% share of Virgin Atlantic, raises concerns among frequent flyers due to Delta's early adoption of dynamic pricing leading to higher redemption rates. This history prompts questions about how these changes might affect Virgin Atlantic's program profitability and competitiveness.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A loyal passenger shared hopes for reasonable caps on dynamic pricing increases during peak seasons and suggested allowing members to pay surcharges with points at a rate of 1 cent per point as potential improvements. There is also skepticism about reports suggesting dynamic pricing could apply to surcharges under the new model.

Another suggestion includes offering points-only upgrades without additional cash surcharges for passengers who have already paid airport fees and taxes on their tickets. This change would align with promises made by Virgin regarding upgrade availability.

Historically, Flying Club has provided network-wide discounts on award seats during low-demand periods. Frequent flyers hope this practice continues even with the introduction of dynamic pricing.

Despite some optimism about these proposed enhancements, there remains apprehension about possible negative impacts due to Delta's influence and past experiences with similar models. The community anticipates further clarity once the new system is fully implemented.

Organizations Included in this History
More News

Delta Air Lines is adjusting its service between Atlanta and Anchorage, extending flights beyond the summer travel season to a year-round offering.

May 15, 2025

Private aviation in the United States has continued to flourish, posting solid figures even post-pandemic.

Apr 4, 2025

Elon Musk, known for spearheading companies like Tesla and SpaceX and as the richest individual globally with a net worth of $342.9 billion as of March 2025, maintains an extensive private jet collection.

Apr 4, 2025

A new government jet ordered by the Swiss administration is reportedly facing operational challenges.

Apr 4, 2025

An American Airlines flight traveling from New York to Tokyo was redirected to Dallas/Fort Worth after it commenced its journey across the Pacific Ocean.

Apr 4, 2025

Southwest Airlines has announced the addition of two new routes, expanding its network as it continues its organizational restructuring.

Apr 4, 2025