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Alaska Airlines has initiated a feasibility study to test reusable r.Cups on flights, starting with a trip from Seattle to Minneapolis. This initiative, conducted in partnership with r.World, aims to explore sustainable practices within the airline industry by reducing onboard waste.
The trial coincided with National Reuse Day on October 20th. The reusable cups are designed for durability and repeated use, contrasting with single-use items that contribute significantly to waste. After being used, these cups are collected, cleaned, sanitized, and prepared for future use.
Michael Martin, founder and CEO of r.World, expressed enthusiasm about the collaboration: "We’re excited to team up with Alaska Airlines to take reuse to new heights on National Reuse Day. Together we’re showing that reuse is an easy way to eliminate single-use waste on flights. Alaska Airlines is leading efforts to bring sustainable innovations to their fleet and overall travel industry."
