The promotion provides opportunities for discounted travel to Europe and beyond. For instance, travelers can book one-way flights from New York to Madrid using Iberia Plus for as low as 17,000 Avios in economy class or premium economy seats starting at 25,500 Avios. Additionally, flights to Dublin via Aer Lingus are available from major U.S. cities for just 13,000 Avios.

This offer also extends domestically within the United States through American Airlines and Alaska Airlines bookings via Finnair Plus. A flight from the continental U.S. to Hawaii could cost as little as 13,500 Avios in economy class.

For those interested in utilizing this opportunity for partner award flights with airlines like Alaska and American Airlines through Finnair Plus's program requires contacting their customer service or using their chat service.

In summary, purchasing points or miles during such promotions can be beneficial if there is a specific redemption plan in mind or if topping off an account is necessary for future travel plans.