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Global Industry News

Lufthansa partners with Art Basel Miami Beach for artistic collaboration

Airports

Carsten Spohr Chief Executive Officer | Lufthansa Group

By Sky Industry News

Nov 20, 2024

Lufthansa has announced a partnership with Art Basel Miami Beach, a renowned international art fair. This collaboration will see the airline flying various art experts and influencers to the event, which is scheduled from December 6-8 this year. The partnership spans three years and aims to merge first-class travel experiences with inspiring art.

As part of this initiative, Lufthansa has teamed up with German artist Stefan Marx. Known for his fascination with flying, Marx has designed the Lufthansa Lounge in Miami Beach and created a limited edition of travel items for this year's Art Basel Miami Beach. His work features minimalist and playful styles that capture everyday moments, reflecting his love for aviation.

On December 6, Lufthansa will operate a flight from Munich to Miami featuring its new Allegris seating concept. This venture offers guests an immersive art experience from the moment they book their flight until they visit Art Basel Miami Beach.

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Further details about the cooperation can be found on the websites of Art Basel Miami Beach and Lufthansa.

Art Basel was founded in 1970 by gallerists from Basel and now hosts premier art shows globally in cities like Basel, Miami Beach, Hong Kong, and Paris. Each show is unique to its location, offering diverse galleries and artworks. Beyond fairs, Art Basel engages in digital platforms and initiatives such as The Art Basel and UBS Global Art Market Report. Its global media partner is The Financial Times.

Organizations Included in this History

Lufthansa

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