Quantcast

Oneworld launches global campaign celebrating 25th anniversary

Wizz Air becomes first airline to operate P&W-powered Airbus A321XLR jet
Hawaiian Airlines’ new ‘no show’ policy may make travel more expensive
BLIMP-SE OF THE FUTURE Luxury zeppelins of the future from ‘flying bum’ world’s largest aircraft to Google billionaire’s ‘impossible’ airship
Swiss Startup SmartFlyer Develops Hybrid-Electric Trainer
San Francisco-based entrepreneur takes a trip on India's worst-rated airline, his reaction will surprise you
First-Time Flyer at 81: A Grandmother's Memorable Journey
Global Airlines Launches Inaugural Flight, Aiming to Revive 'Golden Age of Travel'
Winning routes: American Airlines adds more than 22,000 seats for football fans following release of 2025–2026 pro schedule
Boeing scores Middle East plane deal during Trump visit
Air travel will be ‘worse’ this summer, lawmakers warn — as FAA gives infuriating update on system fixes, staffing issues
United Airlines CEO Reassures Passengers About Newark Airport Safety
American Testing Tech to Help Passengers Make Connecting Flights
British Airways to use AI in efforts to improve operations
American Airlines Tests New Tech to Help Passengers With Tight Connections During Summer Rush
Flight Diverted After Pregnant Woman on Board Goes into Labor and Delivers Her Baby: Report
United Airlines CEO Scott Kirby says "this is the most optimistic I've been in my entire career about finally getting the FAA fixed"
U.S. Transportation Secretary Sean P. Duffy Unveils Plan to Build Brand New, State-of-the-Art Air Traffic Control System
Passenger rushing for next flight can't believe what woman next to her does
Why fuel price crash won’t make flying cheaper
Kristi Noem says travelers without Real ID will still be able to fly after deadline
Frontier Airlines Announces New Routes Launching This Summer, Connecting Baltimore With Chicago O’Hare and Trenton, N.J. With Myrtle Beach, S.C.
Airlines in North America prioritize investments in cyber, AI
The evolution of the airline uniform — a cross check
Global Airlines & HiFly Operate 1st Passenger Airbus A380 Flight Between Barcelona And Berlin
American Airlines unveils ritzy new plane suites launching this summer
Airline Stocks To Keep An Eye On - April 28th
Gatwick Airport Faces Potential Strikes
50 New Routes Starting In May 2025
Report: JetBlue, United Mulling Partnership
New First-Class Suites, Futuristic Aircraft and the Top Air Travel News From April 2025
Oneworld launches global campaign celebrating 25th anniversary
Policy
Webp 5r3vc2svdh8ibaxk8gr8iutw0za2
Simple Flying | Simple Flying

The oneworld alliance has announced the launch of its first global marketing campaign since the COVID-19 pandemic, marking its 25th anniversary. The campaign will feature major advertisements at key airports such as London Heathrow Airport (LHR), Los Angeles International Airport (LAX), and Sydney International Airport (SYD). Shared lounges in Seoul Incheon International Airport (ICN) and Amsterdam Schiphol Airport (AMS) will also display marketing posters.

The advertisements will include a "signature sonic" jingle, known as "The Take-Off," created by the London-based marketing agency SUNDAY. This jingle aims to be heard at airports worldwide, targeting premium and business travelers who are vital to the revenue of member airlines. The campaign seeks to reach over 40 million travelers globally, promoting oneworld's offerings and passenger experiences.

Maria McKinnon, Director of Global Brand and Marketing at oneworld, stated: "We are extremely excited to be launching our new marketing campaign, showcasing the best of oneworld during its 25th anniversary year. oneworld has always been an industry leader and innovator, so to be launching our new sonic identity - a first for airline alliances - is also an exciting chapter in our history."

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

McKinnon emphasized that the campaign reflects the alliance's commitment to providing seamless customer experiences. She expressed confidence that the new sonic identity would unite travelers from diverse cultures without language barriers.

Tom Coulson, Head of Video at SUNDAY, shared his enthusiasm: “The oneworld signature sonic is a short, melodic sound sequence that amplifies the bright optimism of the oneworld alliance. It shares the joyful, forward-looking world of opportunity oneworld offers members. We’re excited to hear it roll out across the globe.”

According to Travel and Tour World, this jingle will also feature across digital channels including radio and podcasts. As one of the largest global alliances with 13 current members and two more expected soon—Oman Air and Fiji Airways—oneworld's marketing efforts aim to support its growth in coming years.

Organizations Included in this History
More News

Long Beach Airport has announced a new daily nonstop service to Baltimore Washington International (BWI) through Southwest Airlines.

Jun 7, 2025

Delta Air Lines is expanding its flight offerings for the 2025 pro football season, introducing new routes and increasing capacity to accommodate fans traveling to major games.

Jun 6, 2025

National Business Aviation Association (NBAA) President and CEO Ed Bolen addressed the U.S. House Aviation Subcommittee, emphasizing the urgent need to reform the nation's air traffic control (ATC) infrastructure.

Jun 6, 2025

Last month, over 130 volunteers from Delta Air Lines and several partner organizations collaborated to construct a new playground in College Park, Georgia.

Jun 6, 2025

Walking together on Omaha Beach, 19-year-old college student Caleb Walker and 101-year-old WWII veteran Jack Myers reflected on the sacrifices made during the D-Day invasion.

Jun 6, 2025

British Airways is the leading foreign long-haul airline serving the United States.

Jun 5, 2025