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Emirates has launched its largest Emirates World store in Casablanca, Morocco, marking the airline's first introduction of its refreshed travel retail concept to North Africa. The new store, spanning 534 square meters, is located on Franklin Roosevelt Boulevard and aims to enhance customer experience with expert travel advice and smart technologies.
The inauguration was led by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, alongside Adil Al Ghaith, Emirates Senior Vice President Commercial Operations, Centre. His Excellency Alasri Aldhaheri, Ambassador UAE to Morocco, was also present at the event.
Adnan Kazim commented on the occasion: “The opening of Emirates World in Casablanca comes just three weeks after the inauguration of our first store in Africa, delivering on our promise to enhance the customer journey across our network of 19 cities on the continent.” He added that their global retail strategy aims to bring their ‘Fly Better’ promise to life through personalized services and efficient technologies.
