Quantcast

Lufthansa outlines expansion plans for ITA Airways across key global markets

Policy
Webp 9d8e4n9zvnq6npvse1f7c4oouh5n
Airbus A380 | Airbus

Sources have disclosed Lufthansa's initial plans for ITA Airways to the Italian newspaper Corriere della Sera. This follows the European Commission's final approval after both companies addressed competition concerns. The strategy for ITA Airways involves strengthening its network in key markets, enhancing the hub-and-spoke model, and reducing unprofitable services in less significant regions.

Africa and South America are identified as crucial areas for expansion within the Lufthansa Group. The airline aims to increase its presence in these markets, where other European carriers like Air France, British Airways, Iberia, and TAP Air Portugal are prominent. Proposed new routes include a service to Bogotá, Colombia, with Rome Fiumicino (FCO) airport as a potential starting point. Additionally, ITA Airways plans to boost summer flights to Brazilian cities beyond its current destinations of Rio de Janeiro and Sao Paulo.

Lufthansa intends to enhance ITA Airways' connections strategy by increasing transit passenger numbers through Rome Fiumicino. This includes leveraging Air Dolomiti, an existing Italian regional subsidiary. An agreement with SkyAlps is also on the table, pending SkyAlps' completion of the IATA Operational Safety Audit (IOSA) to meet Lufthansa standards.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Furthermore, Lufthansa seeks to focus ITA Airways more on Eastern Europe to facilitate connections to the United States. This aligns with the group's strategy targeting the transatlantic market. By expanding its Eastern European network, ITA could tap into previously underserved demand.

The full integration of ITA into the Lufthansa Group is expected to take at least two years. Meanwhile, ITA should aim to capture part of Europe's lucrative leisure market without affecting Discover Airlines' operations.

ITA Airways' sale is part of ongoing consolidation in the European aviation sector. Lufthansa reportedly has interests in other airlines such as TAP Air Portugal and airBaltic. The focus on South America for ITA mirrors TAP Air Portugal’s strategy due to its extensive network on that continent.

Organizations Included in this History
More News

Passengers on Air New Zealand's flight NZ7 from San Francisco to Auckland, who were set to miss Christmas Day due to crossing the international date line, experienced a unique celebration at 30,000 feet.

Dec 26, 2024

The sixteenth session of the Conference of the Parties (COP16) of the United Nations Convention to Combat Desertification took place in Riyadh, Saudi Arabia on December 2, 2024.

Dec 25, 2024

At The Points Guy (TPG), the focus is on optimizing points and miles to save money on travel.

Dec 25, 2024

As the year comes to an end, Simple Flying reflects on 2024's developments.

Dec 25, 2024

Tracy Sialega-Fili, a Samoan-American former employee of Hawaiian Airlines, is seeking greater cultural understanding after her termination due to a traditional Samoan tattoo.

Dec 25, 2024

The commercial aviation sector, known for its modern advancements, also embraces nostalgia through retro liveries.

Dec 25, 2024