Air Canada has announced a new contest offering 100 free flights to U.S. travelers as part of its SnOOOw Day Giveaway. This initiative is in collaboration with Destination Canada, the country's tourism board. The promotion aims to attract visitors from various U.S. cities where Air Canada operates, including major hubs like Los Angeles International Airport, Miami International Airport, and Hartsfield-Jackson Atlanta International Airport.
Participants can enter the giveaway by visiting Destination Canada's website between December 2 and December 20, 2024. Winners will be notified in January 2025 and can use their tickets until March 2026, with the option to bring a companion. The contest is open to U.S. citizens aged 21 and over.
Destination Canada's Senior Vice President of Marketing Strategy and Chief Marketing Officer, Gloria Loree, stated that the giveaway is an opportunity for Americans to explore Canada's winter offerings such as viewing the northern lights and dog sledding. "Canadian winter is a time for joy, trying new things, and reconnecting with our inner child," she said.