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Frontier Airlines introduces first-class-style seats and companion pass for elite members

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Frontier Airlines introduces first-class-style seats and companion pass for elite members
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Gabrielle Bernardini Senior points and miles editor | The Points Guy

Frontier Airlines, known for its budget-friendly approach, is venturing into premium territory by introducing first-class-style seats on its jets starting in late 2025. The airline announced that these "luxurious, spacious seats" will be installed in the first two rows of its aircraft. CEO Barry Biffle explained the move as a response to market trends: "We've just observed what's happening in the industry, and the truth is, we're a leisure carrier, and the affluent leisure customer would like to have a better product."

In addition to new seating options, Frontier aims to enhance its frequent flyer program by offering a companion pass for high-level elite status members. This benefit allows eligible passengers to bring a companion on any flight at no additional cost beyond standard taxes and fees. Biffle emphasized the simplicity of this offer: "You want to take your mom on this trip? You want to take your daughter on the next trip? You want to take your best friend on the next trip? No problem."

The airline's loyalty program, Frontier Miles, features four tiers: Elite Silver, Elite Gold, Elite Platinum, and Elite Diamond. Members who achieve Gold status or higher will qualify for unlimited complimentary upgrades once the new seats are available.

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Frontier's move aligns with broader industry trends among low-cost carriers aiming to provide more premium offerings. Airlines like Delta Air Lines and United Airlines have seen increased profits from similar strategies.

As part of its strategy to attract customers from other airlines, Frontier is offering an enhanced welcome bonus for travelers holding credit cards with competing airlines. Eligible cardholders can earn up to 100,000 miles after meeting certain spending requirements with the Frontier Mastercard.

The airline also plans to allow frequent flyer miles redemption for ancillary items such as baggage and seat upgrades starting mid-2025.

Frontier's recent announcements mark a significant shift from its traditional business model focused on budget travel. The success of these changes remains uncertain as they face competition from other airlines targeting leisure travelers willing to pay more for added comfort.

Biffle expressed confidence in Frontier's new direction: "I think you're going to find when you stack up the math...you're going to earn more value [with] Frontier than with anyone else."

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