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Alaska Airlines launches $89 electronic bag tag option

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Alaska Airlines launches $89 electronic bag tag option
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Marc Ramos Contributor | The Points Guy

Alaska Airlines has introduced a new electronic bag tag priced at $89, offering travelers the convenience of tagging their luggage directly from the airline's mobile app. The initiative aims to eliminate the need for printing paper tags at airport kiosks, potentially reducing wait times and mishandled baggage incidents.

According to Alaska Airlines, "Now you can skip printing your bag tags in the lobby and tag your bag anytime, anywhere — directly from the Alaska Airlines mobile app." This development is part of a broader trend where airlines are exploring digital solutions to improve efficiency in baggage handling.

The electronic bag tag works by allowing passengers to check in via the airline's app and program their flight details onto a permanent digital tag using Near-Field Communication or Bluetooth technology. This process eliminates the need for paper tags, which are difficult to recycle and prone to damage during transit.

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Close to 20 international airlines have already adopted similar technologies. Alaska Airlines is now leading this effort in the United States after testing it over several years. The airline spokesperson stated that this move aligns with their goal "to help travelers get to security in five minutes or less."

While Hawaiian Airlines plans to integrate this system soon, Alaska's electronic tags can currently be used on flights within North America and with partners like Icelandair and Qatar Airways. Additionally, there are ongoing efforts to apply these tags for checking in wheelchairs and other mobility devices.

The cost of $89 may seem significant initially; however, an Alaska Airlines representative described it as "a small investment for the time it saves and the peace of mind it provides." Jasper Quak from Bagtag noted that using these tags saves approximately 13 feet of non-recyclable paper per traveler annually.

Viktoria Rudo from Lufthansa Group highlighted that electronic bag tags have been successful for over a decade, helping reduce reliance on paper alternatives. Timos Korosis from Aegean Airlines emphasized learning from EBTs (Electronic Bag Tags) as essential for future advancements.

Efforts by Baggage Working Groups at IATA aim to standardize processes across airlines using EBTs but acknowledge that comprehensive implementation remains ongoing.

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