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Saudi Arabia's new airline, Riyadh Air, is preparing to enter the competitive Gulf aviation market in 2025. The region is currently dominated by Emirates, Qatar Airways, and Etihad Airways, known for their luxury services and global networks. Riyadh Air plans to establish Riyadh as a major global hub with connections to over 100 destinations by 2030.
A notable distinction for Riyadh Air is its adherence to Saudi Arabia's strict alcohol laws, likely resulting in a dry airline. This could be a disadvantage for passengers who associate alcohol with luxury travel experiences, particularly in premium cabins. Competitors like Emirates offer onboard bars with premium drinks that enhance their luxurious image.
To attract travelers, Riyadh Air may focus on other aspects of service excellence. Options include offering innovative non-alcoholic beverages such as signature mocktails and gourmet coffee menus. Enhancing passenger comfort through extra legroom and premium amenities could also help the airline stand out.
