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Turkish Airlines rebrands AnadoluJet as independent low-cost carrier AJet

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By Sky Industry News

Dec 22, 2024

Turkish Airlines, one of the world's largest airlines, is aiming to significantly expand its operations over the next decade. The airline plans to more than double its capacity, passengers carried, and revenue by 2033. A key component of this strategy is the development of its low-cost carrier subsidiary, AJet.

Originally launched as AnadoluJet in 2008 to serve Turkey's domestic market, the airline has been rebranded as AJet and is set to operate independently starting March 2024. This transformation follows a decision by Turkish Airlines' management to create a strong LCC brand that can compete with other low-cost carriers such as Pegasus Airlines and Ryanair.

"After years of enjoyable travel under the AnadoluJet name, the new AJet company and brand is not just a new name; it is also the name of a transformation that carries the promise of serving passengers with modern aircraft and accessible prices," said Dr. Ahmet Bolat, Turkish Airlines’ Board Chairman.

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AJet operates from dual hubs in Istanbul and Ankara and has expanded its network significantly. It now serves 78 domestic routes and 101 international routes, with a notable increase in international traffic over recent years.

The current fleet includes various Airbus and Boeing models, but AJet plans to reduce leasing agreements and standardize on next-generation aircraft. The goal is for 90% of its fleet to consist of these newer models within three years.

AJet is also focusing on increasing ancillary revenues through initiatives like paid-for WiFi onboard and offering food and beverage options for purchase. Additionally, members of its loyalty program will have access to Turkish Airlines lounges at select airports.

By 2033, AJet aims to operate a fleet of 200 aircraft and become one of the leading LCCs across Europe, North Africa, the Middle East, and Asia.