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Global Industry News

Delta Airlines celebrates 100 years with major innovations at CES 2025

Policy

Mauricio Parise, Vice President - Brand Experience Design | Delta Air Lines

By Sky Industry News

Jan 7, 2025

Delta Airlines marked its 100th anniversary with a significant presence at CES 2025 in Las Vegas. The event was highlighted by a keynote address from CEO Ed Bastian at Sphere, emphasizing the airline's century-long commitment to innovation and the future of aviation.

During his speech, Bastian stated, “New marvels like AI, the digital revolution and sustainable technology are giving us incredible tools to transform the travel experience. But amid the wonder of new technology, we’ve always understood that the entire point of innovation is to lift people up.”

The keynote began with an introduction by actress Viola Davis and included presentations on new technologies and partnerships. Bastian praised Delta employees as "history-makers" who drive the company forward.

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A notable feature introduced was Delta Concierge, a tool integrated into the Fly Delta app using generative AI for personalized customer experiences. This was presented alongside Ryan Smith from Qualtrics and Delta flight attendant Jeanie Brady.

Bastian also discussed a partnership with Uber CEO Dara Khosrowshahi for connected travel itineraries and announced collaboration with Joby for home-to-airport transportation. Additionally, a partnership with YouTube was unveiled to enhance in-flight entertainment for SkyMiles Members.

The keynote concluded with a discussion between Bastian and Airbus Chief Sustainability Officer Julie Kitcher about sustainable aviation technologies. The session also featured WAYE Founder Sinead Bovell discussing future aviation trends.

Following the keynote, Lenny Kravitz performed exclusively for attendees. The event showcased Delta’s history through interactive exhibits and celebrated its centennial milestone in various ways.

Chief Marketing Officer Alicia Tillman remarked, “Delta’s appearance at CES is a testament to the strength of our brand and the exciting future ahead.” She emphasized their commitment to enriching customer connections while celebrating Delta employees.

Organizations Included in this History

Delta Air Lines, Inc.

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