Delta Air Lines outlines centennial year plans focusing on customer experience

Delta Air Lines has announced plans for its centennial year, emphasizing a future vision focused on enhancing customer experiences. CEO Ed Bastian highlighted the airline's commitment to maintaining a people-driven and customer-focused culture while celebrating 100 years of flight.

The airline aims to enhance its SkyMiles Membership program by expanding travel and lifestyle benefits. Partners like American Express and Starbucks are part of this initiative, with Uber joining as a new partner. Starting this spring, members can earn rewards on eligible Uber rides and Uber Eats deliveries.

Delta is also working on creating personalized experiences for customers. A digital tool built into the Fly Delta app was introduced at CES, designed to act as a personal assistant using generative AI. This tool aims to make travel easier and less stressful while offering tailored entertainment through Delta Sync Wi-Fi.