JetBlue has announced a rebranding of its Even More Space seats, now offering a "premium travel experience" under the name EvenMore. This change, set to begin on January 28, 2025, will include extra legroom and additional perks for passengers booking an EvenMore fare.
The new premium cabin will provide dedicated overhead bin space, complimentary alcoholic beverages, and premium snacks such as Tiny Tate’s Chocolate Chip Cookies. The rebranding aligns with JetBlue's strategy to enhance customer experience by phasing out smaller Embraer aircraft and upgrading premium services in lounges located in Boston and New York.
Marty St. George, President of JetBlue, stated: “It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option." He added that the new amenities would be appreciated by customers alongside the existing extra legroom feature.