JetBlue introduces revamped premium travel experience with EvenMore

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Global Industry News

JetBlue introduces revamped premium travel experience with EvenMore

Policy

Marty St. George, President of JetBlue | Linkedin Website

By Sky Industry News

Jan 24, 2025

JetBlue has announced a rebranding of its Even More Space seats, now offering a "premium travel experience" under the name EvenMore. This change, set to begin on January 28, 2025, will include extra legroom and additional perks for passengers booking an EvenMore fare.

The new premium cabin will provide dedicated overhead bin space, complimentary alcoholic beverages, and premium snacks such as Tiny Tate’s Chocolate Chip Cookies. The rebranding aligns with JetBlue's strategy to enhance customer experience by phasing out smaller Embraer aircraft and upgrading premium services in lounges located in Boston and New York.

Marty St. George, President of JetBlue, stated: “It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option." He added that the new amenities would be appreciated by customers alongside the existing extra legroom feature.

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The updated cabin will be available on all JetBlue aircraft except the Embraer 190 fleet which is being phased out in 2025. Current Even More Space seats located mid-aircraft or overwing will become 'extra legroom' seats available for purchase during seat selection later in the booking process.

EvenMore benefits include priority security access at select airports, early boarding privileges, designated overhead bin space marked with decals, and complimentary headphones upon request. However, free alcoholic beverages are not offered on flights under 250 miles or those without inflight service; passengers are limited to three free drinks per flight.

Frequent flyers enrolled in JetBlue's TrueBlue program can look forward to incorporating EvenMore into their Signature Perks for 2025. Mosaic members will have various options depending on their tier status to book or select EvenMore seats at different stages of their booking process without additional charges.

Initially available directly through JetBlue's website, the new cabin can also be added post-purchase when using third-party booking sites. The airline plans to make EvenMore a fare option across all platforms later in 2025.

This announcement coincides with JetBlue launching flights from Manchester-Boston Regional Airport (MHT) to Orlando (MCO), Fort Lauderdale-Hollywood (FLL), and Southwest Florida International Airport (RSW) in Fort Myers.

Sky Industry News