Quantcast

JetBlue announces strategic changes amid financial challenges

GLOBAL INDUSTRY NEWS
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Engine maker agrees to compensate WizzAir for grounded planes
Turkish Airlines’ flights are riddled with bedbugs, passengers say
British Airways frequent flyers react to Executive Club changes
Inside the short-lived, men-only flights where kids and women were banned but cigar and pipe smoking were rife
China steps up drive to break Boeing, Airbus grip on plane market
Heathrow’s New York service clings to spot in top aviation routes
Airline praises pilots in crash-landing where both died but nearly half the passengers survived
Mexico state airline to buy five Embraer planes next year
A record number of people are expected to fly over the holidays. That's good for travel stocks, but not for passengers.
American Airlines technical issue sparks travel chaos on Christmas Eve as flights heavily delayed after being grounded
Why United Airlines has had such a stellar year despite being Boeing's biggest customer
JetBlue nixing routes between multiple major cities, reducing several others
Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
All of the strikes at European airports this winter – find out if you are affected
Meet the CEO trying to turn around Air India, the 92-year-old airline with a pile of problems
Skiplagging: Unpacking the Risky Travel Trend That Involves Tricking Airlines
Qantas engineers walk off job on one of the busiest travel days of the year
South Korea to safeguard competition after Korean Air, Asiana merger
China Southern returns to Adelaide
Global Airline Industry Revenues Forecast To Top $1 Trillion For First Time In 2025
EasyJet to launch six new routes from the UK next year with £24 flights
Here's Why Analysts Say It's a Good Time to Buy Airline Stocks
A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
EasyJet reveals plans for new flights from regional UK airport next summer
Global Industry News
JetBlue announces strategic changes amid financial challenges
Research
Webp dwlulmvmjlt3o83l5cueje4hey15
Mackenzie Roche Editor | The Points Guy

JetBlue Airways is implementing several changes as part of its strategic shift, "JetForward," which was discussed during a call with investors. CEO Joanna Geraghty described the airline as undergoing "immense change" and noted positive customer feedback.

The airline is introducing an updated loyalty program and plans to launch a premium cobranded credit card soon. Although details are limited, the card will offer competitive points-earning levels similar to JetBlue's existing credit cards. The card is expected to be available by the end of January or February.

Additionally, JetBlue will open its first branded premium lounge at John F. Kennedy International Airport (JFK) in late 2025. This lounge, along with another planned for Boston Logan International Airport (BOS), aims to enhance passenger experience as part of the JetForward initiative.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
Subscribe
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A new domestic first-class product is also in development but will not debut until 2026. Airline president Marty St. George mentioned that this new seating arrangement would feature a 2-2 layout and eventually be available on all non-Mint planes.

JetBlue is considering forming a new domestic partnership following the dissolution of its Northeast Alliance with American Airlines last year. Geraghty confirmed ongoing discussions with potential partners but provided no specific announcements.

Despite these developments, JetBlue faces challenges such as engine issues affecting its Airbus A220 and A321neo aircraft and air traffic congestion in the Northeast U.S., exacerbated by a shortage of air traffic controllers. Competition from Delta Air Lines in Boston and Spirit Airlines in Fort Lauderdale also persists.

Organizations Included in this History
The Points Guy
More News

Southwest Airlines launches new daily nonstop service from Long Beach to Baltimore

Long Beach Airport has announced a new daily nonstop service to Baltimore Washington International (BWI) through Southwest Airlines.

Jun 7, 2025

Lidl workers in Belgium strike over workload concerns

Lidl workers in Belgium initiated a strike and blockades on June 5, following similar actions in France and Italy.

Jun 6, 2025

Delta expands flight services for pro football season

Delta Air Lines is expanding its flight offerings for the 2025 pro football season, introducing new routes and increasing capacity to accommodate fans traveling to major games.

Jun 6, 2025

NBAA CEO urges Congress to invest in US air traffic infrastructure

National Business Aviation Association (NBAA) President and CEO Ed Bolen addressed the U.S. House Aviation Subcommittee, emphasizing the urgent need to reform the nation's air traffic control (ATC) infrastructure.

Jun 6, 2025

Delta volunteers join forces to build KABOOM! Playground in College Park

Last month, over 130 volunteers from Delta Air Lines and several partner organizations collaborated to construct a new playground in College Park, Georgia.

Jun 6, 2025

Students honor WWII veterans through Normandy visit

Walking together on Omaha Beach, 19-year-old college student Caleb Walker and 101-year-old WWII veteran Jack Myers reflected on the sacrifices made during the D-Day invasion.

Jun 6, 2025

Aviation Comments
Loading...

No comments available.

Trending
1

Austin airport faces multi-hour delays due to ATC staffing issues

2

Navy technician charged after false bomb threat on Hawaiian Airlines flight

3

Passenger sues United Airlines over falling suitcase incident

4

Etihad Airways launches challenge to fly to all 15 new destinations

5

Airbus unveils estimated pricing for narrowbody aircraft in 2025