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Alaska Airlines has introduced a new program called Mileage Plan Unlocked, allowing members to use their miles for exclusive events and experiences. The program offers access to events such as Coachella, Stagecoach, sporting events, concerts, and travel getaways to destinations like Alaska and Guatemala. Additionally, members can enjoy dining experiences at renowned restaurants like Church Vineyards in Napa, California.
"Beginning today, Mileage Plan members can use their miles to access a curated collection of unique and exclusive events with our new program: Mileage Plan Unlocked," states the airline. The program features partnerships with notable figures such as Seattle's chef Renee Erickson.
Members have the option to participate in auctions for premium events or purchase experiences outright using miles. The opportunities span various interests including food and wine, sports, music, entertainment, and travel. Prices start as low as 10,000 miles.
