Allegiant Air has launched nine new routes over a two-day period, on February 13 and 14. These routes predominantly involve Sarasota and Colorado Springs, with each being served twice weekly. This frequency is typical for Allegiant, allowing them to maintain low fares while offering non-stop flights to markets that have not previously had such service.
The airline's strategy focuses on unserved leisure-only routes with minimal direct competition. In the first quarter of 2025, data shows that 90% of Allegiant's routes face no direct competition, although indirect competition exists when considering different airports serving the same city or area.
Among the newly introduced routes, Sarasota-Albany stands out as it marks the first time this market has been serviced by an airline. The route now sees competition from Southwest Airlines, which started its service on February 15.