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Eurowings has announced the appointment of Irina Haselmann as Managing Director of its new tour operator, Eurowings Holidays GmbH. This move is part of the airline's strategy to expand its presence in the tourism sector and enhance its leisure brand, Eurowings Holidays, which will begin operations as a separate entity on April 1, 2025.
Irina Haselmann has been with Eurowings since 2018 and has played a key role in the company's commercial success through her work in digital marketing and sales. She became Head of Digital Marketing & Sales in 2021 and has contributed significantly to revenue growth via digital platforms and the development of Eurowings Holidays.
With over 15 years of experience in tourism, Haselmann brings valuable expertise from her previous roles at DER Touristik/Dertour travel group, where she handled product management, pricing, marketing, and sales for international tour operators.
