Wheels Up, a private aviation company based in the United States, has become a significant player in the private aviation industry. Since its inception in 2013, Wheels Up has grown to operate over 200 private aircraft and is now recognized as the second-largest private aviation company after NetJets. The company primarily operates on an on-demand business model, offering both aircraft charters and memberships.
A key component of Wheels Up's fleet is the Beechcraft King Air 350i, a versatile twin-engine turboprop aircraft with a capacity for up to 10 passengers. Beechcraft launched this model in 2008 as an enhanced version of the King Air series that dates back to the mid-1980s. The King Air 350i offers efficient performance and flexibility for short-to-medium-range flights.
In August 2013, Wheels Up confirmed an order of 105 King Air 350i aircraft from Beechcraft, valued at $1.4 billion. This strategic acquisition enabled Wheels Up to target non-hub markets and regional airports where commercial airline services are less effective.