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Emirates and Trip.com have formalized an expanded partnership aimed at exploring growth opportunities in new markets and customer segments. The agreement was signed at ITB Berlin by Nabil Sultan, Executive Vice President of Passenger Sales & Country Management for Emirates, and CT Ooi, VP of Flights Business for Trip.com Group.
The next phase of the partnership will focus on expanding Trip.com's global presence through strategic partnerships and activations, leveraging Emirates' extensive international network. Promotional efforts will be coordinated in Asian and European markets, which are strategic focuses for both companies.
Nabil Sultan commented: “We very much look forward to extending the breadth and depth of our cooperation with Trip.com. The next phase not only strengthens our position to provide more of our products to Trip.com’s customer base but also unlocks traveller demand for air and hotel packages, enables us to integrate offers across both of our loyalty programmes and tap into a variety of consumer segments with specialised promotions. ”
