The new shops, including outposts of New York's famous Eataly and Shake Shack, will open throughout 2025 with the physical terminal improvements due for completion by the end of 2026.
The refresh comes as JetBlue struggles to regain its footing as one of America's more innovative and customer-friendly airlines. In the past year, the airline has slashed money-losing routes and unveiled a new domestic first-class product, and is set to debut its first premium lounges at JFK by the end of the year and at Boston Logan International Airport (BOS) in 2026. And the airline is even seeking a new partner after being forced to end its Northeast Alliance with American Airlines in 2023.
Add to that list updating the airport's nearly two-decade-old home at JFK to match the contemporary vibe that the Port Authority debuted in Terminal B at New York's LaGuardia Airport (LGA) beginning in 2018.
The Gensler-designed Terminal 5 set a new standard for "customer-focused airport design," as JetBlue President Marty St. George put it in a statement when it opened in 2008. The New York Times at the time touted its 20 security lanes and plethora of dining options, including sushi and "in an industry rarity, table service in the gate area."
Many of those amenities have become commonplace at U.S. airports in the years since. Not least at LaGuardia, which was completely rebuilt except for Terminal A or the Marine Air Terminal. Other airports around the U.S., including Portland International Airport (PDX) in Oregon and San Francisco International Airport (SFO), are now among those lauded as leading in customer-focused design.
The upgrades to Terminal 5 could if not rebuild space at least bring it forward to the 2020s. Local concessions are now expected at major airports. And parklike feel follows broader shift airport design reduce traveler stress chaotic terminal spaces.
"We look forward to further enhancing experience all who travel through this world-class terminal," said St. George. "This isn't just about new dining shopping—it's about bringing energy New York into terminal."
Renderings show greenery like New York's parks but without chaos trying walk across Times Square. New trees planters decorate central atrium Terminal blue street lamps similar city's many corners subway entrances.
The update also includes more than thirty pieces art from New York-based artists JetBlue said.
In addition work on Terminal JetBlue holds key role development next door across horseshoe from One under construction projects plus existing make up investment underway