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Delta announces multi-year partnership with PGA TOUR expanding sports affiliations

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Global Industry News
Delta announces multi-year partnership with PGA TOUR expanding sports affiliations
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Joe Esposito, Senior Vice President – Network Planning | Delta Air Lines

Delta Air Lines today announced a multi-year agreement with the PGA TOUR and PGA TOUR Champions, expanding its sports partnership portfolio.

“Delta and the PGA TOUR are two global organizations focused on best-in-class performance, a spirit of continuous improvement, and the power of the experience economy,” said Delta CEO Ed Bastian. “Our partnership with Jay and his team will give customers incredible opportunities to experience the PGA TOUR in new ways while furthering our mission of better connecting the world. ”

As part of the partnership, Delta and the PGA TOUR will offer bespoke experiences to SkyMiles Members through the platform, including access to TPC Network golf courses such as TPC Sawgrass. Members can look forward to unique opportunities through bid or buy-now options that emphasize the connection between golf fans and Delta’s loyal customers.

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“We are thrilled to have Delta Air Lines aboard as the Official Global Airline of the PGA TOUR and PGA TOUR Champions,” said PGA TOUR Commissioner Jay Monahan. “Golf and travel have always been inextricably connected, and we look forward to partnering with Delta on tailored experiences and bringing PGA TOUR content directly to their customers through their inflight entertainment offerings. ”

All Delta customers will be able to enjoy PGA TOUR content via inflight entertainment, keeping fans connected even at 30,000 feet.

Customers can also expect to see Delta-sponsored PGA TOUR players Patrick Cantlay, Tony Finau, and Stewart Cink featured in digital content on both Delta and PGA TOUR channels.

This agreement builds on Delta's existing support in golf, including its role as a Tournament Partner of the Tournament and sponsor of the Mizuho Americas Open for LPGA. The airline also has ambassador partnerships with players across both men's and women's golf spaces, including Stewart Cink, Tony Finau, Nelly Korda, Michelle Wie West, and Rachel Kuehn.

Organizations Included in this History
Delta Air Lines, Inc.
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