Quantcast

Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership

Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership
Events
Webp alaska air marketing
Eric Edge, Director of Marketing & Advertising for Alaska Air | https://x.com/eedge

Alaska Airlines has announced its new role as the official airline partner for Portland's newly established WNBA team and has renewed its partnership with Portland Thorns FC. This move aims to strengthen the airline's connection with the city and support women's sports, according to a press release dated March 4.

"Between Portland's new WNBA team and the impressive performance of the Portland Thorns, it's a momentous time for women's sports in Portland," said Eric Edge, Managing Director of Marketing and Advertising. "We've been Portland's leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work."

Eric Edge, managing director of marketing for Alaska Airlines, said that it is an exciting time for women's sports in Portland. He said that partnering with the new WNBA team and the Portland Thorns allows the airline to share this excitement with the community.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

As part of this collaboration, Alaska Airlines will provide fans with exclusive perks, rewards, and content. The airline's commitment to supporting women's sports is longstanding, with 15 years of partnerships in the Women's National Basketball Association (WNBA) and 13 years in the National Women's Soccer League (NWSL).

According to Alaska Airlines, starting in 2025, travelers wearing Portland Thorns gear will enjoy priority boarding on flights departing from Portland. This initiative is intended to enhance supporters' game-day experiences.

Additionally, Alaska Airlines will sponsor a new content series titled "Flight Fit Check," which will showcase the personal travel styles of Portland Thorns players. This series will be produced in collaboration with the team's social media and content divisions.

The partnership also includes a "Throws for Charity" campaign with the Portland WNBA franchise. The airline plans to donate travel miles to a designated nonprofit organization based on successful free throws and three-pointers made by the team throughout their season.

Founded in 1932, Alaska Airlines is headquartered in Seattle, Washington, and serves over 120 destinations across North America.

Organizations Included in this History
More News

Campbell Wilson, Chief Executive Officer and Managing Director of Air India, said that women leading at Air India is the norm rather than the exception, emphasizing India's global leadership in female commercial pilots.

Mar 17, 2025

Heather Garboden, Chief Customer Officer of American Airlines, announced that as spring travel increases, customers will have access to new food and drink options both in-flight and at Admirals Club lounges.

Mar 17, 2025

Michael Niggemann, Chief Human Resources Officer of Deutsche Lufthansa AG, said that the Lufthansa Group has increased the proportion of women in management to over 25% and remains committed to sustainable development.

Mar 17, 2025

Japan Airlines (JAL) and the Japan-America Society of Hawaii (JASH) have formalized a partnership to support the Hawaii-Japan Sister State & Sister City Summit.

Mar 17, 2025

Carsten Spohr, chairman of the executive board and CEO of Deutsche Lufthansa AG, said that 2025 "will be a year of transformation" as the company seeks to strengthen its global market position.

Mar 17, 2025

Marjan Rintel, CEO of KLM Group, said that the airline's financial performance in 2024 was disappointing.

Mar 17, 2025

Loading...
A special thanks to the Monroe Foundation and @MarquetteBank for hosting Commissioner Rhee and CDA staff on Thursday for a thoughtful discussion with legendary and emerging leaders in the community on workforce development, contracting opportunities, and community engagement. https://t.co/FYanNrJkyr
Mar 14
A special thanks to the Monroe Foundation and @MarquetteBank for hosting Commissioner Rhee and CDA staff on Thursday for a thoughtful discussion with legendary and emerging leaders in the community on workforce development, contracting opportunities, and community engagement. https://t.co/DKyHv1jrxN
Mar 14
🍕✈️ Happy Pi Day! 🍕✈️ We could give you all the reasons we love a pizza pi(e), but it would go on forever! So, instead, let’s keep it simple. Check out the best spots to grab a pizza pi(e) at https://t.co/T2XEVlG7e1 and make this #PiDay extra tasty! π🎉 https://t.co/YuGpGEPxbB
Mar 14
United’s CEO Thinks He Knows Why Passengers Pick Airlines—But Are You Choosing The Wrong One? - View from the Wing https://t.co/psMuWJyStQ
Mar 14
What’s your go-to in-flight entertainment? 🤔
Mar 14
Silver Airways Can’t Pay for Planes—So It’s Firing Pilots Instead [Roundup] - View from the Wing https://t.co/glnfK82P8Z
Mar 14
Passenger At Washington Dulles Confronts United Gate Agent—Says ‘Who Wants It First?’—Then Drops Him Instantly - View from the Wing https://t.co/G7WZuGSAn4
Mar 14
American Airlines 737 Lands In Denver With Engine Trouble—Fire Erupts, 12 Hospitalized - View from the Wing https://t.co/TJW1Xl5O5j
Mar 14
\/\/\/\/\/\/\/\/ ✈️#JAL 国内航空券+ホテル🏨 #タイムセール は3月16日まで🏃‍♂️💨 /\/\/\/\/\/\/\/\ 今なら、クーポン併用で 最大3⃣3⃣,0⃣0⃣0⃣円割引😍🎟️ 期間限定❗️おトクなオプションも販売中✨ GWも対象🙆‍♀️ JALで国内旅行を楽しもう😎🗾 👇クーポンを獲得!👇
Mar 14
The best memories come from the adventures we take with those we love! 💙 https://t.co/uFNnI8FsOJ
Mar 13
どうも、JALの中の人です|・ω・)ノおはじゃる 今朝は、羽田空港から エアバス #A350-1000の後ろ姿をお届け📸 最近は暖かい日や肌寒い日もありますね🍀 季節の変わり目は、 体調に気を付けてお過ごしください☺️ #いってらっしゃい👋 #きんようび https://t.co/I7cmoAB2bc
Mar 13
You're in luck! Uncle O'Grimacey is back to remind you that Shamrock Shakes and Oreo Shamrock McFlurrys are available at ALL O'Hare @McDonalds' locations through March 23. 🍀 https://t.co/hu8NvEmjZf
Mar 13
Hyatt Hotels Are Ignoring Elite Perks—And No One Is Stopping Them - View from the Wing https://t.co/T8HpchU0W9
Mar 13
United CEO On Buying JetBlue: 'The Only Airline In Play—But Is JFK Worth It?' - View from the Wing https://t.co/j5Tu0rsg7J
Mar 13
Have international travel plans? Our U.S. Customs and Border Protection Facility provides travelers with new international travel options and allows users to fly in and out without needing to clear customs elsewhere! Learn more at https://t.co/SZKmX8YODg! https://t.co/1qzBVpksvJ
Mar 13
Craving something delicious? Treat yourself to Pick Up Stix in Terminal 2 and enjoy savings with LAX Meal Deals! 😋✨ For more info and a full list of discounts, visit 👉 https://t.co/gQS4zNllVs #LAXMealDeals https://t.co/SdepeTYAeS
Mar 13
#BurnPitAlert: No need for alarm should you see smoke or flames at O'Hare today. The 'burn pit' (CFD's simulator), located on ORD's north airfield, is being used for @CFDMedia training classes. https://t.co/9vHcPKI0tQ
Mar 13
Southwest Just Made Award Tickets Worse—And What They Haven’t Said Yet Is Even More Alarming - View from the Wing https://t.co/PaeCJSt3DY
Mar 13
Heads up! We can confirm multiple departure and arrival delays due to the inclement weather. Please arrive at least 90 minutes before your flight departure time and contact your airline to check flight status. https://t.co/HvobXSsb4q
Mar 13
<Before> you come to the Airport, please check with your airline for updates on possible weather-related delays and cancellations
Mar 13

No comments available.