Quantcast

Korean Air unveils modernized brand identity and enhanced inflight experience

Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
Qantas engineers walk off job on one of the busiest travel days of the year
South Korea to safeguard competition after Korean Air, Asiana merger
China Southern returns to Adelaide
Global Airline Industry Revenues Forecast To Top $1 Trillion For First Time In 2025
EasyJet to launch six new routes from the UK next year with £24 flights
Here's Why Analysts Say It's a Good Time to Buy Airline Stocks
A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
EasyJet reveals plans for new flights from regional UK airport next summer
Airlines not switching quickly enough to green jet fuel, study says
Alaska Airlines tech issue briefly grounds planes in Seattle, disrupts bookings on Cyber Monday
US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Inside BA’s new first-class suites: £800 an hour for most private seat
Focus: US airline flight crews confident and angry as unions seek richer contracts
Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger
US budget airlines are struggling. Will pursuing premium passengers solve their problems?
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
Delta Airlines Will Start Serving Shake Shack Cheeseburgers Next Month
United Sees Nearly 30% Surge in Travel to European Christmas Markets
Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al
Asia's airlines blame supply chain woes for disrupted operations
Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope
Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up
Korean Air unveils modernized brand identity and enhanced inflight experience
Policy
Webp 0ryj13lfhrvfm8k87x7a7lbge4f0
Airline Ratings | Airline Ratings

Korean Air has introduced its refreshed corporate identity, featuring a modern take on its iconic Taegeuk symbol. The unveiling occurred at the airline’s headquarters hangar in Seoul during an exclusive event, Rising Night, attended by approximately 1,000 guests, including employees, industry leaders, and media representatives.

The newly redesigned deep blue Taegeuk symbol reflects Korean Air’s rich heritage while embracing a sleek, contemporary aesthetic. The updated branding aligns with global minimalist design trends while preserving the airline’s distinct identity.

Accompanying the symbol, the refreshed “KOREAN AIR” logotype presents a refined look. Subtle brushstroke-inspired elements, smooth curves, and open connections create a modern interpretation of Korean elegance, reinforcing the airline’s national prestige.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A major highlight of the event was the reveal of Korean Air’s new aircraft livery. As the curtain lifted, a Boeing 787-10 featuring the fresh design was introduced. Registered as HL8515, the aircraft showcases the airline’s latest Prestige Suites 2.0 cabin interiors and is scheduled to enter service on March 12, operating between Seoul Incheon and Tokyo Narita.

The updated livery features a bold “KOREAN” logotype, symbolizing the airline’s confidence as South Korea’s flagship carrier. With an enlarged logo and symbol for greater visual impact, the design maintains balance while incorporating newly developed metallic-effect paint to enhance the airline’s premium image. The traditional cheatline has been replaced by a fluid, sweeping curve across the fuselage.

During the event, Walter Cho, Chairman and CEO of Hanjin Group and Korean Air, outlined the airline’s commitment to innovation and global connectivity.

"As a unified Korean Air," Cho said. "we are dedicated to more than just transportation--we strive to connect people, cultures ,and world through skies

Our focus is on building an industry-leading safety system ,enhancing customer experience ,and fostering open communication with all stakeholders .Together , we will create more connected better world"

With ongoing integration of Asiana Airlines ,Cho emphasized Korean Air’s growing role as South Korea’s flagship carrier .

"By combining expertise refining our strengths bridging cultures we aim create airline experience that truly unparalleled"

Earlier in day Korean Air introduced upgraded inflight dining service offerings at Grand Hyatt Incheon .Designed complement airline’s new identity these enhancements promise refined premium travel experience

Renowned chef Seakyeong Kim owner Cesta Seoul collaborated with Korean Air curate exclusive selection fine-dining-inspired meals Featuring seasonal ingredients innovative culinary techniques new menu brings gourmet sophistication skies Premium-class dining now includes expanded selection amuse- bouche appetizers elegant main courses such Papillote Petit Four enhancing both taste visual presentation Signature Korean dishes including octopus nurungji rice beef brisket bibimbap abalone rice royal hot pot (Shinseollo) celebrate country’s rich culinary heritage

Economy-class passengers also enjoy expanded menu with new options like salmon bibimbap spicy stir-fried octopus pork tofu pad thai spicy eggplant stir-fry rosé pasta

To further elevate onboard experience Korean Air partnered luxury brands premium tableware First-class passengers dine Bernardaud china Christofle cutlery Riedel glassware while Prestige Class feature Armani/Casa dishware glassware For added comfort first-class bedding include Frette linens Air Coil mattress Eco World Frette loungewear provided relaxing journey Premium-class amenity kits designed collaboration British luxury brand Graff feature elegant pouches exclusive skincare products including perfume Global Rollout Begins March 12 Enhanced inflight dining service experience launch March across major long-haul routes including flights New York Paris London By June upgrades available all long-haul routes followed expansion medium- short-haul flights starting September With its branding refined service offerings continued commitment innovation Korean Air setting stage era premium air travel

Organizations Included in this History
More News

The International Air Transport Association (IATA) has announced that its Wings of Change Europe (WOCE) event will take place at the Steigenberger Icon Wiltcher's Hotel in Brussels.

Oct 23, 2025

Delta Air Lines has announced a new partnership with Crunchyroll, the global anime streaming platform, to bring a curated selection of anime content to its flights.

Oct 23, 2025

Delta Air Lines has been recognized as one of the 2025 Fortune Best Workplaces for Women, marking its return to the list since 2019.

Oct 23, 2025

Delta Air Lines marked its 100th anniversary by serving as the official airline of the 60th Head of the Charles Regatta (HOCR) in Boston.

Oct 23, 2025

American Airlines has announced that it will upgrade its Boeing 777-200ER aircraft with new Flagship Suites, the airline's latest business-class product.

Oct 23, 2025

Delta Air Lines will introduce a new in-flight dining partnership with Chef José Andrés, bringing Spanish-inspired cuisine to select cabins starting November 4.

Oct 23, 2025