At the Routes Asia Conference 2025, four prominent Asian airlines shared insights into their current challenges and strategic changes they are implementing. Thai Airways, Japan Airlines, HK Express, and Cebu Pacific discussed the obstacles they face and the shifts they are making to adapt to evolving market conditions in the Asia-Pacific region.
Thai Airways is navigating challenges such as competition from low-cost carriers and aircraft shortages. "The Head of Scheduling for Thai Airways," Thiti Arayakhun, stated that post-COVID, there has been a clear shift in customer preferences towards more ticket flexibility, digital boarding passes, and greater comfort. The airline is expanding its premium economy seating but is facing scheduling difficulties due to aircraft shortages and manufacturing backlogs.
HK Express is focusing on attracting younger travelers and offering experience-driven travel, according to "General Manager for Corporate Planning at HK Express," Matthew Choi. The airline has expanded its route network by focusing on second- and third-tier cities, and aims to optimize fleet use by seeking airports that operate during off-peak hours, viewing these not as challenges but as opportunities.