Alerts Sign-up
Delta Air Lines is advancing its efforts to attract high-end travelers in Los Angeles through its Delta One Lounge at Los Angeles International Airport (LAX). Opened in October 2024, the lounge offers an experience that includes hot towels, caviar-topped ice cream, and massage chairs, promising "world-class dining, indulgent wellness experiences, and a new standard of elevated service."
The Delta One Lounge is part of Delta’s strategy to provide luxury amenities to its wealthiest passengers. According to Ekrem Dimbiloglu, Delta’s Managing Director of Onboard Strategy and Experience, "The investment in Delta One attracts loyalty. We want to make sure that we are the brand that customers see as the premium airline."
This premium experience is targeted at travelers who continue to choose between commercial flights and private aviation. Alan Fyall, Associate Dean of Academic Affairs at the University of Central Florida’s Rosen College of Hospitality Management, commented on this trend: "It may mystify some people, but there is such demand for these sorts of things. People want the ease, they want the comfort and the luxury."
