Quantcast

Southwest Airlines' strategic expansion into Chicago O'Hare explained

Southwest Airlines' strategic expansion into Chicago O'Hare explained
Policy
Webp received 1998963577295544
Robert E Jordan CEO of Southwest Airlines | Official Website

Southwest Airlines, founded in 1967, expanded its Chicago operations by establishing a presence at O'Hare International Airport in December 2021. Historically, Southwest has dominated at Midway International Airport, operating over 80 destinations with a market share of approximately 91% based on 2024 figures. Midway's physical constraints, including runway capacity and limited gate access, prompted Southwest to look for additional options.

In the spring of 2021, Southwest initiated services at O'Hare, taking advantage of reduced traffic due to the pandemic. Dave Harvey, the operational vice president at Southwest, stated: "Making it easier to fly Southwest for business or leisure, we’re excited to bring more options to Chicago travelers through a preferred airport for many of our existing customers in northern Chicagoland."

The airline expanded further at O'Hare when it acquired 12 slot pairs divested by American Airlines in a US Department of Transportation auction. Presently, Southwest operates 14 daily departures to eight U.S. destinations from O'Hare, with a seasonal service to Cancun. This move allows the airline to capture a new customer base from Chicago's northern suburbs.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Despite Southwest's modest operations at O'Hare compared to United Airlines' and American Airlines' numerous daily flights, the airline strategically competes on several high-demand routes. This competition is expected to benefit Chicago travelers by influencing ticket prices.

Southwest's decision to serve both Midway and O'Hare reflects a strategic attempt to maximize market share and accommodate future growth. This includes leveraging O'Hare's larger footprint and extended operations hours, allowing the airline more scheduling flexibility. Furthermore, operating at O'Hare offers Southwest resilience during adverse weather conditions and access to better customs facilities for potential future international expansions.

Organizations Included in this History
More News

London Heathrow, recognized as Europe's busiest airport, will soon experience an increase in its flight offerings by Oman Air.

Sep 2, 2025

Minneapolis–St. Paul International Airport will commence safety and airfield improvement projects on Runway 12R-30L in two distinct phases throughout 2025.

Aug 22, 2025

Delta Air Lines is adjusting its service between Atlanta and Anchorage, extending flights beyond the summer travel season to a year-round offering.

May 15, 2025

The Daher TBM series, a staple of general aviation since 1988, has seen over 1,000 units produced across various models, with the TBM 960 as the latest iteration.

Apr 21, 2025

Passengers at Brisbane Airport now have access to a new lounge, courtesy of Escape Lounges, a brand known in the UK and US.

Apr 21, 2025

Southwest Airlines faces legal action following an incident involving a hot coffee spill on a four-year-old passenger during a flight from Florida to Salt Lake City, Utah.

Apr 21, 2025