Global football figure Andrés Iniesta is leading FedEx's new 'Champions of Business' campaign, aimed at highlighting innovative small and medium enterprises (SMEs) shaping the football industry. The campaign, co-launched with The Financial Times, features a list of these pioneering companies.
Iniesta joined Dan Vines, Senior Vice President – Sales of FedEx Europe, and Bex Smith, a former football player, entrepreneur, and CEO, to hear stories from businesses included in this new list. These businesses are recognized for their influence in football and their role in driving innovation within the sport, ranging from technological advancements to enhanced fan experiences.
As part of the launch, three businesses from this list presented their stories to Iniesta, Vines, and Smith. Eyeball.club, based in the Czech Republic, has developed technology to improve player scouting globally. The Waste Transformers from the Netherlands showcased their containerized biodigesters that convert food waste from stadiums into clean energy and fertilizers. Zone14 from Austria has created an intelligent camera system, presenting player performance data extracted from video recordings, benefiting football clubs internationally.