Frontier Airlines offers Elite Gold status to attract Southwest customers

Frontier Airlines has introduced an initiative aimed at attracting customers who traditionally fly with Southwest Airlines. The Denver-based budget airline announced a program offering Southwest Rapid Rewards members the chance to upgrade to Frontier Miles Elite Gold status for 2025. This opportunity comes with a $40 fee and is available until April 30.

The promotion appears to target Southwest enthusiasts eyeing a switch after Southwest altered its "bags fly free" policy. By joining, participants can expect benefits not typical of budget carriers, such as a free carry-on bag, complimentary seat selection, and potential upgrades to a new Frontier first-class seating option expected to launch later this year.

To participate, Southwest Rapid Rewards members must register on frontier.getstatus.com using their Frontier Miles account details and pay the required fee. Once processed, the Elite Gold status should reflect within a day, valid through December 31.