Chicago's O'Hare International Airport is the center of a competitive battle between American Airlines and United Airlines, two of the largest U.S. carriers. United Airlines, headquartered in Chicago, has launched a marketing campaign to establish itself as the dominant airline for Chicago travelers.
United's efforts include a digital campaign and visible signage at O'Hare, highlighting its superiority in flights, international destinations, and lounges compared to American Airlines and Southwest Airlines. United even referenced an American Airlines press release in its campaign, asserting it offers more benefits.
United's strategy includes a Premier status challenge program, enabling flyers from competing airlines to receive temporary status with potential access to full elite benefits. The airline is also emphasizing increased flight options from Chicago, aiming to schedule up to 585 daily flights to over 200 destinations, including 48 international routes.