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Star Alliance continues expanding as ITA Airways set to join in 2026

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Star Alliance continues expanding as ITA Airways set to join in 2026
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Star Alliance | Official Website

In the mid-1990s, airlines explored new ways to grow their networks beyond traditional routes, laying the groundwork for alliances like Star Alliance. Founded in May 1997, Star Alliance began from the collaboration of five prominent airlines: Air Canada, Lufthansa, Scandinavian Airlines (SAS), Thai Airways, and United Airlines. These airlines, driven by the goal of expanding networks without significant capital investment, pooled resources to create the largest airline alliance headquartered in Frankfurt, Germany.

Initially, the alliance aimed to enable seamless global connectivity under the slogan "The Airline Network for Earth" and with a distinct star-shaped logo. The network expansion was rapid, with members gaining access to each other's networks, which boosted passenger loyalty and revenues. The move drew interest from other airlines and spurred the creation of similar alliances, namely oneworld and SkyTeam.

Over the years, Star Alliance grew significantly, reaching 25 members. More than 35 airlines have been associated with it at various times, with some leaving due to mergers, acquisitions, or financial difficulties.

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Lufthansa Group's recent update on ITA Airways confirmed its upcoming transition from SkyTeam to Star Alliance. ITA Airways is set to formally leave SkyTeam on April 30, with its integration into Star Alliance commencing soon after.

The 2020s have marked a competitive era, especially with SkyTeam, leading to notable changes in membership across airline alliances. Star Alliance, however, emphasizes its dominance by covering more than 1,300 destinations and offering over 19,000 flights daily.

Star Alliance's future strategy involves expanding membership, digital innovation, sustainability initiatives, and enhancing passenger experiences. The alliance aims to fortify its position as a global leader by 2030 by focusing on these areas.

According to the alliance's website, "each airline maintains its own style and cultural identity, bringing the richness of diversity and multiculturalism to the alliance. At the same time, each airline shares a dedication to high standards of safety and customer service."

As Star Alliance continues to evolve, it remains a central player in global aviation, showcasing the benefits of collaboration in an increasingly competitive industry.

Organizations Included in this History
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