JetBlue Airways has expanded its TrueBlue program, allowing points redemption on Japan Airlines (JAL) flights to Tokyo and other destinations. This partnership marks the first opportunity for JetBlue loyalists to redeem points on an East Asia-based airline.
Japan Airlines, which last year launched U.S. service using its new Airbus A350-1000 aircraft, will serve as a "redeem" partner for JetBlue. This offers passengers a new avenue to use their TrueBlue points for international travel, especially for routes that connect directly to Japan.
JetBlue's Vice President of Loyalty and Personalization, Edward Pouthier, expressed enthusiasm over the expanded network of airline partners, stating the initiative offers more ways for members to redeem points.