Emirates opens new travel store concept in Jakarta

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Global Industry News

Emirates opens new travel store concept in Jakarta

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HH Sheikh Ahmed bin Saeed Al Maktoum Chairman & Chief Executive, Emirates Airline & Group | Emirates Airline

By Sky Industry News

Apr 24, 2025

Located in Sequis Tower, Jakarta, Emirates has inaugurated a new retail outlet to provide enhanced travel services. This 221-square-meter space marks a new approach by the airline to offer personalized, in-person customer experiences.

Orhan Abbas, Emirates’ Senior Vice President for Commercial Operations in the Far East, officially opened the store. The event also saw the presence of H.E. Abdulla Salem AlDhaheri, the UAE's Ambassador to Indonesia, alongside other guests, trade partners, and media.

“We are delighted to launch Emirates’ newest travel store in Indonesia, bringing our world-class hospitality and personalized service even closer to our valued customers," Abbas expressed. He emphasized the airline's focus on delivering seamless and holistic travel experiences through cutting-edge technology blended with the expertise of dedicated consultants.

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Emirates’ Travel Store in Jakarta is designed to be a luxury retail environment where soft beige sofas and sleek furnishings offer a lounge-like setting. Guests have access to a range of Emirates-branded merchandise and travel accessories. The store features four service counters where Emirates advisors provide personalized support for flight bookings and product inquiries, aiming to uphold the airline's high hospitality standards.

A notable feature within the store is a display of the UAE’s national tree, the Ghaf tree, positioned above an LED screen that displays Emirates' milestones and offers. Additionally, a voice-activated selfie screen allows visitors to capture moments with Emirates destination backdrops, accessible through QR codes.

Jakarta’s Travel Store is also the first to introduce a queue management system, designed to reduce wait times and enable feedback via WhatsApp, enhancing the overall retail experience for guests and Emirates Skywards members.

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