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British Airways has announced a new partnership with Birchall to serve its award-winning tea on flights starting May 1st. This move highlights the airline's dedication to high-quality service and support for British businesses. Initially, Birchall tea will be available on long-haul flights, with short-haul flights incorporating the tea in the following months. Additionally, British Airways will offer Birchall tea in its lounges.
British Airways, which serves nearly 40 million cups of tea annually across flights and lounges, selected Birchall for its "British roots and sustainability credentials," as well as its performance in blind taste tests. Calum Laming, Chief Customer Officer, highlighted the airline's commitment to showcasing British originality with their tea selection, stating, "Last year, we served more than 37 million cups of tea in the air, and more than two million cups in our lounges globally, so we knew that selecting our newest tea partner was a decision we had to get right. We’re proud to be continually leading the way in championing British originality, and it was important to us that our tea not only ticks the taste box, but also showcases the quality and talent we have on our doorstep here in the UK."
Different varieties of Birchall tea will be available for different travel classes. First-class passengers will enjoy an exclusive selection of teas, including Great Rift English Breakfast tea, which is highly decorated. Club World business class will feature flavors like English Breakfast, Decaffeinated English Breakfast, Peppermint, Green Tea, and Earl Grey. Economy and premium economy travelers will have access to the two Breakfast blends.
