Emirates has renewed its Diamond Elite executive partnership with the Cruise Lines International Association (CLIA), a key player in the global cruise industry, representing over 90% of the ocean cruise fleet. This extended partnership allows Emirates to enhance its visibility in crucial cruise markets and align its strategy with Dubai's aim to become a leading global cruise hub.
"The extension of our Diamond Elite Partnership with CLIA comes at the right time for Emirates," said Adnan Kazim, Emirates Deputy President and Chief Commercial Officer. "We will strategically tap into the growth opportunity that the industry presents, especially across CLIA’s expansive business community."
Kazim further emphasized Dubai's growth as a cruise destination: "Through collaborative efforts with our partners, Dubai today benefits from an integrated air-land-sea proposition... and we remain committed to grow its appeal to an expanding base of cruise travellers."