Passengers flying with Virgin Atlantic can bid for an upgrade to the next class of service. This option allows for a more affordable way of enjoying higher service without paying full costs. Bidding is only charged if successful, ensuring no risk to passengers.
Virgin Atlantic, founded in 1984 with Shai Weiss as CEO, is a full-service carrier based in the United Kingdom. Its hub is at London Heathrow Airport as it operates a fleet comprising widebody Airbus A330, Airbus A350, and Boeing 787 Dreamliner aircraft. The airline flies long-haul routes, prominently to the United States, and is one of the two major UK-based airlines for long-haul flights.
The airline offers three primary classes: Economy, Premium, and Upper Class. The economy is subdivided into Economy Light, Class, and Economy Delight. Seat pitches vary from 31 inches to 34 inches. Premium economy comes with seats offering a 38-inch seat pitch. Upper Class includes fully flat beds and additional perks, making it Virgin's business class offering.