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Emirates has initiated several strategic partnerships aimed at enhancing international tourism. The airline has joined forces with the Ministry of Tourism and Handicraft in Madagascar to promote its newest destination since September 2024. Both entities will engage in joint advertising campaigns and familiarize international travel agencies and operators with Madagascar. The collaboration also focuses on developing business and trade opportunities through Emirates' cargo services.
In Vietnam, Emirates has partnered with Sun Group, a multi-sector conglomerate, to boost tourism and passenger traffic. Their agreement includes joint marketing campaigns and familiarisation trips for media and travel agents. Emirates currently operates 21 weekly flights to Hanoi and Ho Chi Minh City and plans to add Da Nang to its destinations from June 2, 2025.
The airline also signed a Memorandum of Understanding with the Greek Ministry of Tourism to support inbound tourism. The partnership involves joint marketing campaigns and promotional efforts to highlight Greece as a year-round tourist destination, focusing on expanding its appeal and uncovering lesser-known regions.
