Quantcast

British Airways preserves Speedbird heritage in modern initiatives and programs

Southwest's layoffs dent its worker-first culture
Abu Dhabi's long-haul carrier Etihad Airways sees record $476 million profit in 2024
Jet2 warns of profits squeeze from rising costs and late bookings
Hong Kong Airlines launches daily Sydney flights
Airline to launch new bunk beds in economy on long-haul flights next year
How Airline Employees Are Coping After Deadly Washington Crash
Major airline reverses in-flight menu change amid outcry
British Airways frequent flyer scheme changes: everything you need to know
Airline introduces world-first hand luggage ban on popular travel gadget
Air Canada Delays Boeing 767 Reentry
Flight Centre tips ‘price war’ as first direct Melbourne to LA Delta flights go on sale
FAA reverses course on meeting prohibition, blaming rogue employee
British Airways tweaks frequent flyer scheme after backlash
Delta flight from New York to Florida diverted to North Carolina due to ‘odor in the cabin’
EASA Certifies Safran’s First Electric Motor
US court blocks Biden administration's airline fee disclosure rule
JetBlue Issues Dim Outlook But Execs Remain Confident in Turnaround Plan
Delta to Resume Tel Aviv Flights April 1
Boeing CEO Ortberg outlines 2025 priorities after heavy losses
Storm Eowyn: Thousands of trains, flights and ferries cancelled as 100mph wind batters UK
Indian carrier long haul: IndiGo returns to profitability, plans long haul flights
These Frequent Fliers Are Done With Loyalty Programs
JetBlue accepting Venmo as payment method for flights purchased through mobile app
United Airlines stock rallies on results, as growing demand wasn’t just about premium seats
Delta Adds Another Alaska Route
Southwest to Reduce Pilot Head Count at Several Bases
Dublin Airport savings boost for holidaymakers – but passengers need to be quick
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
British Airways preserves Speedbird heritage in modern initiatives and programs
Policy
Webp messenger creation ac7db5d4 77a8 477c ad83 9d00844098dc
Sean Doyle British Airways Chairman and Chief Executive | British Airways

British Airways traces its history back to 1919, closely following the era of the first Wright Flyer flight. While officially formed in 1974, the airline adopts a rich heritage from its predecessors, reflected in its iconic Speedbird logo and callsign.

British Airways, known by its 'BA/BAW' code, counts London Heathrow and London Gatwick as its hubs. The airline is a member of the oneworld alliance. Its current form dates back to the merger of British Overseas Airways Corporation (BOAC) and British European Airways in 1974, along with regional carriers Cambrian Airways and Northeast Airlines.

The Speedbird emblem, dating from the 1930s, was initially designed for Imperial Airways by artist Theyre Lee-Elliot. The stylized bird symbolized innovation as Imperial sought to connect the British Empire with pioneering air services. BOAC later adopted the emblem, painting it on tail fins and other locations. The Speedbird logo has evolved but remains a significant part of British Airways’ identity, used as its international flight callsign.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

In celebrating its legacy, British Airways marked its 100th anniversary in 2019 by repainting a Boeing 747-400 in BOAC livery featuring the Speedbird. This aircraft, retired in 2020 due to the pandemic, was British Airways' last 747 to fly.

While the emblem has disappeared from the tail wings, the name Speedbird persists in the airline's heritage initiatives. 'Project Speedbird,' launched in 2021, aims at developing sustainable aviation fuels through a partnership with Nova Pangaea Technologies and LanazaJet. Furthermore, the Speedbird Pilot Academy Cadet program funds aspiring pilots' training, fostering a more inclusive access to aviation careers.

The Speedmarque ribbon, echoing the original Speedbird shape, is part of British Airways' current brand identity. The airline continues to explore its history through its ongoing operations as a member of the International Airlines Group, following a merger with Spain's Iberia in 2011.

Organizations Included in this History
More News

In 2024, Chicago's airports, O'Hare and Midway, handled a combined total of 101.5 million passengers, with approximately 85.1 million being domestic travelers according to the US Department of Transportation.

Jun 1, 2025

On May 28, the New York Times reported that the United States has halted certain sales of critical U.S. technologies to China.

Jun 1, 2025

Qatar Airways has confirmed its decision to cancel an order for 25 Boeing 737 MAX 10 aircraft.

Jun 1, 2025

A United Airlines Boeing 737 MAX 8 aircraft experienced a delay in landing at San Francisco International Airport (SFO) due to a maintenance-related holding pattern.

Jun 1, 2025

Air Force One is the term used to describe any United States Air Force aircraft carrying the President of the United States.

Jun 1, 2025

WestJet has announced the suspension of nine routes to the United States due to low demand, with plans to redeploy aircraft within Canada.

Jun 1, 2025