Alaska Airlines has been expanding its long-haul routes from Seattle-Tacoma International Airport, following its acquisition of Hawaiian Airlines' parent company, Hawaiian Holdings. The $1.9 billion transaction, finalized in September 2024, included $900 million of debt and positioned Alaska Airlines as the fourth-largest domestic carrier in the United States.
Ben Minicucci, President and CEO of Alaska Airlines, stated that the acquisition allowed the airline to accelerate its strategic plan through the 'Alaska Accelerate' initiative. This plan focuses on growth opportunities at Seattle-Tacoma International Airport, leveraging a fleet and order book of widebody aircraft for international operations.
Andrew Harrison, Chief Commercial Officer of Alaska Airlines, highlighted the increased connectivity and revenue potential due to the merger. He noted that Seattle is now central to their network with plans to increase domestic widebody departures from once daily to six times daily.