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Emirates has extended its global premier partnership with the ATP until 2030, continuing its presence at nearly 60 ATP tournaments across six continents each season. The airline's net branding will remain a familiar sight for millions of tennis fans worldwide. Emirates will also maintain prominent marketing rights and brand visibility throughout the season.
Starting in 2026, Emirates will expand its brand presence by becoming the ATP's first umpire sleeve patch partner. This move builds on Emirates' existing associations with major sports sponsorships, including the NBA, ICC, World Rugby, EPCR, and SailGP.
Boutros Boutros, Emirates Executive Vice President of Corporate Communications, Marketing and Brand stated: "The ATP Tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport. Through exceptional hospitality and strategic on-ground activations at the world's most prestigious tournaments, we’re strengthening engagement with our loyal customer base to remain top-of-mind. We're committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates’ global tennis footprint."
