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Emirates expands inflight entertainment with vast media library

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Emirates expands inflight entertainment with vast media library
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Michael Doersam Chief Financial & Group Services Officer | Emirates Airline

Emirates, the Dubai-based airline, has positioned itself as a leader in inflight entertainment with its extensive library known as "ice." This entertainment system offers passengers access to 6,500 channels of content including movies, TV series, podcasts, and live sports. Emirates claims to be the largest global licensee of inflight content, acquiring rights to a wide range of international films and documentaries.

The airline collaborates with prominent providers such as HBO Max, Disney+, and Spotify to offer diverse entertainment options. Passengers can pre-select their viewing choices via the Emirates app before boarding. The ice team curates monthly recommendations and special collections for events like Autism Awareness Month.

Emirates ensures family-friendly content by adhering to various international rating systems. It provides over 250 kids' channels and publishes an ice magazine for additional guidance on available content.

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Content is refreshed monthly to keep up with new releases. Emirates also offers educational materials through LinkedIn Learning and language courses from UTalk. The music library includes thousands of albums and playlists.

Live TV is available on most flights, featuring news and sports channels. The airline also produces its own content, including promotional videos and podcasts like "Emirates World."

As an early adopter of inflight technology since 1992, Emirates continues to innovate with features like personal screens at every seat. Its latest aircraft include enhanced user interfaces designed for accessibility.

The next generation of ice promises improved picture quality and navigation features on the new Airbus A350-900 aircraft.

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