Alerts Sign-up
The strategic partnership between Air New Zealand, Air China, and Tourism New Zealand aims to enhance Chinese tourism to New Zealand with a combined investment of nearly half a million NZD. This investment supplements existing efforts by Air New Zealand and Tourism New Zealand to boost inbound tourism from China.
Over the coming year, Air New Zealand plans to invest over $700,000 in marketing through strategic partnerships, augmenting its ongoing marketing initiatives in China. The funding will support a campaign promoting New Zealand as an attractive destination for Chinese travelers and highlight the alliance between Air New Zealand and Air China established in 2015. This partnership has improved connectivity and convenience for travelers between the two countries.
China is currently New Zealand's third-largest source of international visitors, accounting for about 8% of total arrivals. In the year leading up to March 2025, 248,000 Chinese tourists visited New Zealand, marking an 18% increase from the previous year.
