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Virgin Atlantic announces major upgrades including free Starlink Wi-Fi

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Virgin Atlantic announces major upgrades including free Starlink Wi-Fi
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Zach Griff Senior reporter | The Points Guy

Virgin Atlantic has announced significant upgrades to its passenger experience, including the introduction of free Starlink Wi-Fi across its entire fleet. The airline is partnering with Elon Musk's SpaceX to equip each aircraft with Starlink radomes, allowing passengers to stream content regardless of their cabin class. This service will require a Virgin Atlantic Flying Club loyalty account for access. Installations are set to begin in the third quarter of 2026 and are expected to be completed by the end of 2027.

The move makes Virgin Atlantic the first UK-based airline to offer this service, joining other international carriers like United Airlines and Qatar Airways in enhancing onboard connectivity. The decision to make Wi-Fi free may impact revenue streams, as Virgin previously charged up to $25 for full-flight passes.

Additionally, Virgin Atlantic is investing in more premium seating options on its Airbus A330-900neo fleet. The new layout will include six Retreat Suites, 42 Upper Class pods, 56 Premium recliners, and 128 economy seats. These changes aim to meet growing demand for premium products at London Heathrow Airport, where Virgin has its global hub.

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Virgin also plans significant upgrades for its Boeing 787-9 Dreamliner fleet starting in 2028. These jets will receive enhanced seating across all cabins, featuring eight Retreat Suites and other premium options.

Furthermore, Virgin Atlantic intends to refurbish its flagship lounges in London and New York with multimillion-pound investments over the coming months.

Other enhancements include a new mobile app launching in December and collaboration with OpenAI and Tomoro.ai on an AI-powered concierge service called Virgin Atlantic Concierge. New loyalty tiers will be introduced for long-term travelers, although specific details have yet to be disclosed.

Virgin's updates reflect a broader strategy focusing on premium offerings while maintaining appeal through complimentary services like Starlink Wi-Fi.

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