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Emirates, the world's largest international airline, has been named YouGov's Most Recommended Global Brand for 2025. The airline achieved a score of 88.4%, making it the only airline in the top 10 global list.
YouGov's rankings measure the percentage of customers who would recommend a brand to others. Emirates led significantly over other brands with data collected from over a million customer surveys across 28 markets between June 1, 2024, and May 31, 2025.
Sir Tim Clark, President of Emirates Airline, commented on the recognition: "This underscores the deep connection and loyalty we’ve built with passengers all over the world."
