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Twelve years after American Express launched its first Centurion Lounge, the company is introducing a new lounge concept. The "Sidecar by the Centurion Lounge" will complement existing lounges and focus on enhancing the dining experience for travelers.
These boutique-style outposts aim to provide a quicker and more intimate dining experience. According to American Express, these Sidecar locations will resemble speakeasies and will be added to airports where Centurion Lounges already exist. This could help reduce overcrowding at current lounges.
Audrey Hendley, president of American Express Travel, emphasized the importance of restroom facilities in these new locations. "When we survey customers, we ask them what they want in the lounge experience. They want good food, they want good Wi-Fi ... they also want to use the loo, and they want to refresh in all kinds of ways. And I think that's very important," she said.
